Dede Wilsey Understands the Psyche of Giving

Posted under Fund by on Sunday 29 November 2009 at 9:25 pm

The fundraising for rebuilding of the de Young Museum was not the only issue for Dede Wilsey. She also had to play an important role in selecting and finalising the architects. Other aspects of the project included canvassing with the politicians, commissioning new genre of art and selecting flooring made of Italian stone so that it remains user friendly for visitors wearing high heels. Dede Wilsey knew that people were ready to pay for new projects but would not proffer for old architecture already crumbling. Yet she did not lose heart and went ahead with the fundraising. Her perseverance and steadfastness finally brought her laurels when she was able to generate sufficient funds for the old structure.

 

Dede Wilsey has developed an insight into the human psyche. She knows that a person who is wearing a $10 million jewellery and suit would often not mind to buy a piece of art for few million dollars.  One day when she saw a beautiful damsel sitting in a sun room, wearing a gold necklace and earrings. Looking at her costly dress and jewellery, Dede Wilsey could guess that here was the right person to talk to.  After little effort, she was able to sell a $5 million gallery to this hazed eyed blonde.


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